Resources Library by ANA

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Klaus P. Landgrebe

June 15, 1973

Goals, possibilities and problems of good sampling procedures

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Klaus P. Landgrebe

June 15, 1973

Comments

The following will be a series of comments concerning the relationship between our clients and us, the Research Institutes rather than a fully structured paper. The comments I will be making relevant to the situation in France but I have the feeling...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Claude Nicolay

June 15, 1973

Advertising effect in dependence on effect factors in magazines (German)

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Thomas Kiss, Herbert Wettig

Company: Compagnon Marktforschung GmbH & Co. KG

June 15, 1973

Advertising effect in dependence on effect factors in magazines

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Thomas Kiss, Herbert Wettig

Company: Compagnon Marktforschung GmbH & Co. KG

June 15, 1973

Diversification by pharmaceutical companies into other areas of the health care industry

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: Robert S. First

June 1, 1973

Flexibility

Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Peter J. Hayes

January 1, 1973

Are international advertising campaigns possible?

It would seem that traditional methods of advertising research have hardly yet tried to evaluate this problem. Either companies have judged communication needs from market research. A typical source has been cross-country surveys like that of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Robin T. J. Tuck

September 1, 1972

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Michael J. Baker

June 15, 1972